A leader in collagen products, Planet Paleo was founded in 2016 by Ben Shouler, a nutritional therapist with a strong background in nutraceutical research who has worked with many of the leading companies in the natural health industry. Not all collagenis created equal. Planet Paleo's blends are therapeutic blends that incorporate minerals, medicinal plants, and other active nutrients—along with gelatin, bone broth, and collagen. These products are sourced and cultivated according to the highest ethical standards, including livestock. The bone broth is sourced from organically raised, pastured cows, and the marine collagen comes exclusively from wild-caught fish.